Posts by Alyona Kostromykina
Дипломированный дизайнер команды MOTIONpr. Работает над визуальной частью проектов под руководством Дарины Ледин.
Logo for an Interior Design and Renovation Studio
We break down a logo design case for an interior design studio: two takes on the M88 monogram — the designer's pick and the client's pick. How a brand mark comes to life.
1742 Leads at $2 in the HR Recruitment Niche From a Single City With a Population of Half a Million! (*Only 50% of Them Were Our Language Audience)
A call center in Chișinău needed help hiring telemarketing staff. Through targeted ads aimed at the Russian-speaking audience in the city (+10 km), we generated 1,742 leads at $2 each — even though the target-language audience made up only ~50% of the city's half-million population. We started by segmenting by interest, then shifted most of the budget to a broad audience. In parallel, we tested two landing pages — the client's own Tilda page and a Taplink mini-site.
Продвижение офлайн магазинов косметики: ВКонтакте, Telegram и Яндекс.Карты
Как вывести сообщество розничной сети магазинов косметики во ВКонтакте, Telegram и на Яндекс.Картах до 11 692 подписчиков — кейс применим к любой офлайн-сети с несколькими точками.